Marketing analytics : essential tools for data-driven decisions

著者

• Venkatesan, Rajkumar
• Farris, Paul
• Wilcox, Ronald T.

書誌事項

Marketing analytics : essential tools for data-driven decisions

Rajkumar Venkatesan, Paul W. Farris, and Ronald T. Wilcox

Darden Business Publishing, University of Virginia Press, 2021

注記

"UVA Darden Business Publishing, an imprint of the University of Virginia Press"--T.p. verso

Further resources: p. [269]-271

Includes index

詳細情報

• NII書誌ID(NCID): BC02400460
• ISBN:
  • 9780813945156
• LCCN: 2020037900
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Charlottesville
• ページ数/冊数: x, 294 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.127
  • DC23 : 658.8/3
  • DC23 : 658.83
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Statistical methods
  • LCSH : Marketing research