Presidential campaigning in the Internet age
著者
書誌事項
Presidential campaigning in the Internet age
(Oxford studies in digital politics / series editor: Andrew Chadwick)
Oxford University Press, c2019
2nd ed
- : hardcover
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 261-267) and index
内容説明・目次
内容説明
As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates
and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to
respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies.
Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate.
In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to
promise for citizen input and empowerment remain farther than a click away.
目次
List of Figures
Acknowledgments
1. Introduction: The Paradox of Digital Campaigning in a Democracy
2. 1996: Mass-Mediated Campaigning in the Nascent Internet Age
3. 2000: Experimentation in the Internet Age
4. 2004: The Paradigm Shift
5. 2008: Networked Campaigning and Controlled Interactivity
6. 2012: The Datafication of Controlled Interactivity
7. 2016: The Hybrid Persuasion Environment of Mass-Targeted Campaigning
8. Conclusion: Shifting Practices of Political Campaigns and Political Culture
Notes
References
Index
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