Marketing strategy for the creative and cultural industries

Author(s)

• Kolb, Bonita M.

Bibliographic Information

Marketing strategy for the creative and cultural industries

Bonita M. Kolb

（Discovering the creative industries）

Routledge, 2021

2nd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BC02860143
• ISBN:
  • 9780367419776
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: vii, 324 p.
• Size: 24 cm
• Classification:
  • DC23 : 700.688
• Subject Headings:
  • LCSH : Arts -- Marketing
  • LCSH : Performing arts -- Marketing
  • LCSH : Cultural industries -- Management
• Parent Bibliography ID:
  • BC02860096