Competitive branding strategies : managing performance in emerging markets

Author(s)

• Rajagopal

Bibliographic Information

Competitive branding strategies : managing performance in emerging markets

Rajagopal

Palgrave Macmillan, c2019

Note

Includes index

Details

• NCID: BC02971687
• ISBN:
  • 9783030249328
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xxv, 288 p.
• Size: 22 cm
• Classification:
  • DC23 : 658.827
• Subject Headings:
  • LCSH : Branding (Marketing)
  • LCSH : Strategic planning