Information technology for management : digital strategies for insight, action, and sustainable performance
著者
書誌事項
Information technology for management : digital strategies for insight, action, and sustainable performance
Wiley, c2015
10th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Information Technology for Management by Turban, Volonino, and Wood engages students with up-to-date coverage of the most important IT trends today. Over the years, this leading IT textbook had distinguished itself with an emphasis on illustrating the use of cutting edge business technologies for achieving managerial goals and objectives. The 10th Edition continues this tradition with coverage of emerging trends in Mobile Computing and Commerce, IT virtualization, Social Media, Cloud Computing and the Management and Analysis of Big Data along with advances in more established areas of Information Technology.
目次
Part 1: Digital Technology Trends Transforming How Business is Done
Chapter 1: Doing Business in Digital Times
Chapter 2: Data Governance and IT Architecture Support Long-Term Performance
Chapter 3: Data Management, Big Data Analytics & Records Management
Chapter 4: Networks for Efficient Operations and Sustainability
Chapter 5: CyberSecurity and Risk Management
Part 2: Winning, Engaging, and Retaining Consumers with Technology
Chapter 6: Attracting Buyers with Search, Semantic, and Recommendation Technology
Chapter 7: Social Networking, Engagement and Social Metrics
Chapter 8: Retail, E-commerce and Mobile Commerce Technology
Part 3: Optimizing Performance with Enterprise Systems and Analytics
Chapter 9: Effective and Efficient Business Functions
Chapter 10: Strategic Technology and Enterprise Systems
Chapter 11: Data Visualization and Geographic Information Systems
Part 4: Managing Business Relationships, Projects, and Codes of Ethics
Chapter 12: IT Strategy and Balanced Scorecard
Chapter 13: Project Management and SDLC
Chapter 14: Ethical Risks and Responsibilities of IT Innovations
「Nielsen BookData」 より