Marketing strategy in the digital age : applying Kotler's strategies to digital marketing
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Bibliographic Information
Marketing strategy in the digital age : applying Kotler's strategies to digital marketing
World Scientific, c2020
- : hardcover
- Other Title
-
数字时代的营销战略
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Note
Other authors: Tiger Cao, Sam Wang, Colllen Qiao
"Originally published in Chinese by China Machine Press ... 2017"--T.p. verso
Includes index
