Marketing strategy in the digital age : applying Kotler's strategies to digital marketing

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書誌事項

Marketing strategy in the digital age : applying Kotler's strategies to digital marketing

Milton Kotler ... [et al.] ; translated by Yuheng Zhang

World Scientific, c2020

  • : hardcover

タイトル別名

数字时代的营销战略

大学図書館所蔵 件 / 全1件

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注記

Other authors: Tiger Cao, Sam Wang, Colllen Qiao

"Originally published in Chinese by China Machine Press ... 2017"--T.p. verso

Includes index

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