The ends game : how smart companies stop selling products and start delivering value

著者

• Bertini, Marco
• Koenigsberg, Oded

書誌事項

The ends game : how smart companies stop selling products and start delivering value

Marco Bertini and Oded Koenigsberg

（Management on the cutting edge / Paul Michelman, series editor）

MIT Press, c2020

注記

Includes index

内容説明・目次

内容説明

Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce- instead of selling the "means" (their products and services), they adopt innovative revenue models to pursue "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC03124074
• ISBN:
  • 9780262044349
• LCCN: 2019058447
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: xv, 180 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.5
  • DC23 : 658.8/12
• 件名:
  • LCSH : Customer relations -- Management -- Forecasting
  • LCSH : Customer services -- Forecasting
  • LCSH : Consumer goods -- Forecasting
• 親書誌ID:
  • BB27417692