Fighting visibility : sports media and female athletes in the UFC
Author(s)
Bibliographic Information
Fighting visibility : sports media and female athletes in the UFC
（Studies in sports media / edited by Victoria E. Johnson and Travis Vogan）
University of Illinois Press, 2021
- : cloth
- Other Title
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Sports media and female athletes in the Ultimate Fighting Championship
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Note
Includes bibliographical references (p. [183] -204) and index
Description and Table of Contents
Description
Ultimate Fighting Championship and the present and future of women's sports
Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others.
Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.
Table of Contents
CoverTItleCopyrightContentsAcknowledgmentsIntroduction: Visibility and Differences in the UFO1. Developing a Millennial Sports Media Brand2. Affect and the Rousey Effect3. Gendering the American Dream4. The Labor of Visibility on Social Media5. The Fight for Labor EquityCoda: On Love and ViolenceAppendix A. Publicly Available UFC Payouts, 2015–2018Appendix B. Publicly Available UFC Payouts by Gender and Race, 2015–2018NotesReferencesIndexBack cover
by "Nielsen BookData"