Handbook of research on the impact of fandom in society and consumerism

著者

    • Wang, Chenglu

書誌事項

Handbook of research on the impact of fandom in society and consumerism

Cheng Lu Wang

(Advances in marketing, customer relationship management, and E-services (AMCRMES) book series)

IGI Global, c2020

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注記

Includes bibliographical references and index

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