Buying audiences : clientelism and electoral campaigns when parties are weak

Bibliographic Information

Buying audiences : clientelism and electoral campaigns when parties are weak

Paula Muñoz

Cambridge University Press, 2020, c2019

  • : paperback

Available at  / 2 libraries

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Note

Revision of author's thesis (doctoral)--University of Texas at Austin, 2013

Includes bibliographical references and index

"First published 2019. First paperback edition 2020" -- T.p. verso

Description and Table of Contents

Description

Scholars typically emphasize the importance of organized networks and long-term relationships for sustaining electoral clientelism. Yet electoral clientelism remains widespread in many countries despite the weakening of organized parties. This book offers a new account of how clientelism and campaigning work in weak party systems and in the absence of stable party-broker relationships. Drawing on an in-depth study of Peru using a mixed methods approach and cross-national comparisons, Munoz reveals the informational and indirect effects of investments made at the campaign stage. By distributing gifts, politicians buy the participation of poor voters at campaign events. This helps politicians improvise political organizations, persuade poor voters of candidates' desirability, and signal electoral viability to strategic donors and voters, with campaign dynamics ultimately shaping electoral outcomes. Among other contributions, the book sheds new light on role of donations and business actors and on ongoing challenges to party building.

Table of Contents

  • 1. Introduction
  • 2. An informational theory of electoral clientelism
  • 3. Clientelistic linkages in Peru and the limits of conventional explanations
  • 4. Convoking voters and establishing electoral viability
  • 5. Influence from the citizens' point of view
  • 6. Analyzing campaigns
  • 7. Conclusions
  • Appendices.

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