The Routledge companion to international hospitality management
著者
書誌事項
The Routledge companion to international hospitality management
（Routledge companions in business, management and marketing）（Routledge companions）
Routledge, 2021 [i.e. 2020]
- : hbk
大学図書館所蔵 全7件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry.
While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international.
This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
目次
Part I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management 2. Past and Present Key Players in the Hospitality Industry 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions 4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism - A Cross-Cultural Perspective 6. Country Culture vs. Organizational Culture 7. Intercultural Competencies and Cultural Standards in International Hospitality 8. International Hospitality Development: Training to Enhance the Understanding of The Art of Hospitality' Business Model 9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? 13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry 14. Hotel Asset Management: A Professional Approach and International Perspective 15. Globalization and the Lodging-Shared Economy 16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win? 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations 18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry 19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice 21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies 22. The Development of Hotel Management Contracts in China 23. International Human Resource Management in the Hospitality Industry 24. Innovation Management in the International Hotel Industry 25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach 26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner 27. The Special Role of Hospitableness for Customer Satisfaction in South Tyrol (Italy) 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry 29. Owner-Managers' Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry 30. Sports Stadium Hospitality and Catering - A Global Perspective 31. Hotel Market Analysis: The Case of Beijing, China 32. A Regional Approach to Attracting and Retaining Employees - A Chance for Small and Medium-sized Hotels?
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