Marketing and social media : a guide for libraries, archives, and museums
Author(s)
Bibliographic Information
Marketing and social media : a guide for libraries, archives, and museums
Rowman & Littlefield, c2021
2nd ed
- : pbk
Available at 1 libraries
Note
Includes bibliographical references (p. 297-302) and index
Description and Table of Contents
Description
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
by "Nielsen BookData"