Marketing and social media : a guide for libraries, archives, and museums
著者
書誌事項
Marketing and social media : a guide for libraries, archives, and museums
Rowman & Littlefield, c2021
2nd ed
- : pbk
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注記
Includes bibliographical references (p. 297-302) and index
内容説明・目次
内容説明
This updated new edition is a much- needed guide to marketing for libraries, archives, and museum professionals in the social media age. It is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing and deliberately managing a comprehensive marketing campaign.
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