Wings of change : how the world's biggest energy drink manufacturer made a mark in football

著者

• Tejwani, Karan

書誌事項

Wings of change : how the world's biggest energy drink manufacturer made a mark in football

Karan Tejwani

Pitch Publishing, 2020

内容説明・目次

内容説明

Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colours and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honour the history of their former team. Similar projects soon followed in New York, Leipzig, Sao Paulo and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies and innovations.

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詳細情報

• NII書誌ID(NCID): BC04393774
• ISBN:
  • 9781785317293
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Worthing
• ページ数/冊数: 221 p., [8] p. of plates
• 大きさ: 22 cm
• 分類:
  • DC23 : 796.334069
• 件名:
  • LCSH : Red Bull (Firm)
  • LCSH : Soccer -- Economic aspects
  • LCSH : Soccer -- Management