Basic marketing research

Author(s)

• Malhotra, Naresh K.

Bibliographic Information

Basic marketing research

Naresh K. Malhotra

（Pearson custom library）

Pearson, c2014

4th ed., Pearson new international ed

• pbk.

Note

Previous edition: 2011

Includes bibliographical references and index

Details

• NCID: BC04464147
• ISBN:
  • 9781292020488
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harlow, Essex
• Pages/Volumes: ii, 670 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BB21746363