Improving the visibility and use of digital repositories through SEO
著者
書誌事項
Improving the visibility and use of digital repositories through SEO
（LITA guides）
ALA TechSource, an imprint of the American Library Association, 2013
- : pbk
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注記
Includes bibliographical references (p. 113-120) and index
内容説明・目次
内容説明
Recent OCLC surveys show that less than 2 percent of library users start their search on a library website. Another survey of faculty researchers at four major universities showed that most consider Google and Google Scholar amazingly effective for their research. Low Google Scholar indexing ratios for library institutional repositories is widespread because it ignores common library metadata, and high-value content through libraries is consequently invisible to researchers. Authors Arlitsch and O Brien share their expertise in digital libraries and corporate marketing to offer practical steps for search engine optimisation, such as:
Recommended dashboards to increase participation by sharing data
Avoiding the four most common crawler errors that lead to low rankings
How to effectively utilise the Google Keyword Tool
How to use domain settings to generate unit-specific reports for special collections, institutional repositories, and university presses
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