Web analytics strategies for information professionals : a LITA guide

著者

• Farney, Tabatha
• McHale, Nina

書誌事項

Web analytics strategies for information professionals : a LITA guide

Tabatha Farney and Nina McHale

（LITA guides）

ALA TechSource, an imprint of the American Library Association, 2013

• : pbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC04469821
• ISBN:
  • 9781555708979
• LCCN: 2012044515
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: x, 224 p.
• 大きさ: 23 cm
• 分類:
  • LCC : Z674.75.W67
  • DC23 : 025.17/4
• 件名:
  • LCSH : Library Web sites -- Management
  • LCSH : Library Web sites -- Statistical methods
  • LCSH : Web usage mining
  • LCSH : Library statistics
• 親書誌ID:
  • BA13665746