Business research methods
著者
書誌事項
Business research methods
（The Irwin/McGraw-Hill series in operations and decision sciences）
McGraw-Hill Education, c2019
13th ed., international student ed
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注記
Includes indexes
"This International Student Edition is for use outside of the U.S."--Cover
内容説明・目次
内容説明
The Thirteenth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough and current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
目次
Part 1: Build the Foundation for Business Research
Chapter 1 Research Foundations and Fundamentals
Chapter 2 The Research Process: An Overview
Chapter 3 Stage 1: Clarify the Research Question
Part 2: The Design of Business Research
Chapter 4 Research Design: An Overview
Chapter 5 Stage 2: Sampling Design
Chapter 6 Stage 2: Data Collection Design: Qualitative Research
Chapter 7 Stage 2: Data Collection Design: Observation Research
Chapter 8 Stage 2: Data Collection Design: Experiments
Chapter 9 Stage 2: Data Collection Design: Survey Research
Part 3: Measurement
Chapter 10: Stage 3: Measurement Foundations
Chapter 11: Stage 3: Measurement Questions
Chapter 12: Stage 3: Measurement Instruments
Part 4: Collect, Prepare, and Examine Data
Chapter 13: Stage 3: Collect, Prepare, and Examine Data
Part 5: Analyze and Interpret Data
Chapter 14: Stage 4: Hypothesis Testing
Chapter 15: Stage 4: Measures of Association
Part 6: Report the Research
Chapter 16: Stage 5: Research Reports: Supported Insights and Recommendations
Part 7: Research Project Overview
Chapter 17: An Integrated Example.
Appendices
A: Business Research Proposals and RFPs
B: Focus Group Discussion Guide
C: Nonparametric Significance Tests
D: Selected Statistical Tables
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