The forever fandom of Harry Potter : balancing fan agency and corporate control

著者

    • Martens, Marianne
    • Rayner, Samantha
    • Lyons, Rebecca

書誌事項

The forever fandom of Harry Potter : balancing fan agency and corporate control

Marianne Martens

（Cambridge elements, . Elements in publishing and book culture / edited by Samantha Rayner, Rebecca Lyons）

Cambridge University Press, 2019

  • : pbk

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注記

Includes bibliographical references (p. [96]-111)

内容説明・目次

内容説明

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its success. This Element examines how fans' labor might continue to support the franchise for future readers. Starting with the context and theoretical frameworks that support a multidimensional analysis of the Harry Potter fan experience, this Element examines tensions between fans and Warner Bros., as fan participation tests the limits of corporate control.

目次

  • Introduction
  • 1. Context - the Harry Potter landscape
  • 2. Fans' shaping participation: from fansites to Pottermore
  • 3. Potterfests
  • 4. Fans' active volunteering - the Harry Potter alliance
  • Conclusion.

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