Entrepreneurship : theory and practice
著者
書誌事項
Entrepreneurship : theory and practice
Macmillan International Higher Education/Red Globe Press, 2020
- : pbk
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注記
Includes index
内容説明・目次
内容説明
This beautifully written and thoroughly modern core textbook provides a strong bridge between entrepreneurship theory and practice and looks at the entire life cycle of a business, including the often neglected area of business closure. Underpinned by strong academic rigour, the text takes a critical approach, yet is also highly accessible and readable, explaining complex concepts clearly and succinctly. Research-led yet practice oriented, it examines the latest evidence-based thinking in the field and applies this to the practice of entrepreneurship through a plethora of practical examples, global cases, useful tools, and engaging, multi-faceted pedagogy.
Written by a recognised expert on entrepreneurship, Entrepreneurship Theory and Practice is the ideal textbook for undergraduate, postgraduate, and MBA students taking modules on entrepreneurship that blend theory and practice. It requires no prior knowledge of entrepreneurship.
Accompanying online resources for this title can be found at bloomsburyonlineresources.com/entrepreneurship-theory-and-practice. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
目次
1. Entrepreneurship in Focus
2. What Makes an Entrepreneur? Traits and Biases
3. Entrepreneurial Characteristics and Contexts
4. From Idea to Start-Up Proposition
5. Start-Up Planning Pathways
6. Start-Up Feasibility Planing I: Using the Business Model Canvas
7. Start-Up Feasibility Planning II: Identity, Ideas, Teams, and the Competition
8. Start-Up Financial Information
9. Entrepreneurial Finance
10. Entrepreneurial Growth
11. Entrepreneurship Exit
12. Entrepreneurship Policy
Workbook 1: Start-Up Desirability and Feasibility
Workbook 2: Building Your Business Model for Start-Up Pitching and Planning.
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