The influential mind : what the brain reveals about our power to change others

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書誌事項

The influential mind : what the brain reveals about our power to change others

Tali Sharot

Abacus, 2018

  • : paperback

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注記

Includes bibliographical references and index

First published in the United States in 2017 by Henry Holt and company

First published in Great Britain in 2017 by Little, Brown

This paperback edition published in 2018 by Abcus (An imprint of Little, Brown book group)

内容説明・目次

内容説明

Selected as a best book of 2017 by Forbes, The Times, Huffington Post, Bloomberg, Greater Good Magazine, Stanford Business School and more. 'A timely, intriguing book' Adam Grant, New York Times bestselling author of Originals and Give and Take 'This profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

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