Handbook of niche marketing : principles and practice

Author(s)

• Dalgic, Tevfik

Bibliographic Information

Handbook of niche marketing : principles and practice

Tevfik Dalgic, editor

（Haworth series in segmented, targeted, and customized marketing）

Routledge, 2011, c2006

• : pbk

Note

First published by Best Business Books and the Haworth Reference Press

Includes bibliographical references and index

Details

• NCID: BC04782051
• ISBN:
  • 9780789023308
• LCCN: 2005006261
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xxii, 256 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.127
  • DC22 : 658.4/02
• Subject Headings:
  • LCSH : Market segmentation -- Case studies
• Parent Bibliography ID:
  • BA82223882