Sport business in the United States : contemporary perspectives
著者
書誌事項
Sport business in the United States : contemporary perspectives
(World Association for Sport Management series)
Routledge, 2021
- : hbk
大学図書館所蔵 全6件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.
Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace.
Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.
目次
1. Management and Marketing of Sports in the U.S.: An Introduction, 2. The Governance of Sports in the USA, 3. Development of Youth Sport: A Historical Perspective, 4. Youth and High School Sports in the United States: Structural and Gender Perspectives, 5. Marketing Practices in National Junior College Athletic Association Men's Basketball Programs, 6. Critical Leadership in the Management and Marketing University Athletics, 7. Generational Market Segmentation of Millennial Sport Fans: Use of Generational Cohort Approach, 8. Better Understanding Hockey Fans: A Review of Sport Fan Consumption Literature, 9. Consumer Behavior of Women's Sports, 10. BIRFing and CORSing of Sport Fans: A Case Analysis, 11. Internships, Practicum, and Professional Marketability, 12. Differentiation of Service Quality in the Health-Fitness Setting: A Segmentation Analysis
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