Marketing channel strategy : an omni-channel approach
著者
書誌事項
Marketing channel strategy : an omni-channel approach
Routledge, 2020
9th ed
- : hbk
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注記
Other authors: Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary
Includes index
収録内容
- The omni-channel ecosystem
- Channel basics
- Channel power
- Channel relationships
- Channel conflict
- Retailing structures and strategies
- Wholesaling structures and strategies
- Franchising structures and strategies
- Channels and international markets
- End-user analysis : segmentation and targeting
- Omni-channel strategy