Commercializing blockchain : strategic applications in the real world

著者

    • Welfare, Antony

書誌事項

Commercializing blockchain : strategic applications in the real world

Antony Welfare

Wiley, 2019

  • : hardback

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Includes index

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内容説明

The accessible, non-technical guide to applying and benefiting from blockchain technology. Blockchain has grown at an enormous rate in a very short period of time. In a business context, blockchain can level the playing field between small and large organisations in several ways: Exact copies of the immutable, time-stamped data is held by all parties, all transactions can be viewed in real time, data blocks are cryptographically linked, all raw materials are traceable and smart contracts ensure no middle-men, ease of audit and reduced friction. The trust, transparency, security, quality and reduced costs of blockchain make it a game-changing technology that crosses sectors, industries and borders with ease. Even though the technologies are ready for adoption, businesses remain largely unaware of their full potential and effective implementation. End users require accurate and up-to-date information on the practical applications of blockchain - Commercializing Blockchain provides it. A practical and easy-to-understand guide to blockchain, this timely book illustrates how this revolutionary technology can be used to transform governments, businesses, enterprises and entire communities. The author draws from his experience with global retailers, global technology companies, UCL Centre for Blockchain technologies, the government of the UK, Retail Blockchain Consortium and many other sources to present real-world case studies on the use and benefits of blockchain. Topics include financial transactions, tokenisation, identity management, supply chain transparency, global shipping and freight, counterfeiting and more. Provides practical guidance for blockchain transactions in business operations Provides practical guidance for blockchain transactions in business operations Demonstrates how blockchain can add value and bring increased efficiency to commercial operations Covers all of the essential components of blockchain such as traceability, provenance, certification and authentication Requires no technical expertise to embrace blockchain strategies Commercializing Blockchain: Strategic Applications in the Real World is ideal for enterprises seeking to develop and deploy blockchain technology, particularly in areas retail, supply chain and consumer goods.

目次

About the Author xiii About the Contributors xv Foreword xxi Damien Moore Foreword xxiii Paolo Tasca Preface xxvii Introduction 1 Commercializing Blockchain 1 Antony Stores Group (ASG) Retail Business Illustration 2 Real-World Enterprise Level Use Cases - Financial Services, Retail, Supply Chain, and CPG 2 Who Will Benefit from Reading Commercializing Blockchain? 2 Antony Stores Group (ASG) Illustration 3 ASG Background 3 History of ASG 3 ASG Challenges and Pain Points 5 1 Introduction to Blockchain Technology 7 Blockchain Technology Definition 7 What Are the Reasons Why We Have Blockchain Technology? 8 The Internet and Blockchain 8 The 'Trustless' World 8 Blockchain: The Internet of Value 10 Blockchain has Five Important Characteristics 10 1. Blockchain for Truth and Trust 11 2. Blockchain for Transparency 11 3. Blockchain for Security 12 4. Blockchain for Quality and Certainty 13 5. Blockchain for Efficiency 13 Blockchain Regulation and Global Trade 14 Other Important Blockchain Benefits 29 Blockchain Theory for Good 29 Blockchain and Diversity 30 Blockchain for All Types of Organization 32 Blockchain for New Business Models 32 Example: The DAO - Decentralized Autonomous Organization 33 New Blockchain Companies 34 Blockchain Is Not a Verb! 34 2 Types of Blockchain 37 Differences to a Database 44 Consensus and Blockchain 45 ASG Consensus Example 55 Current Blockchain and DLT Ecosystems 56 Current Blockchain and DLT Ecosystem Summary 66 3 Enterprise Blockchain 67 Enterprise Blockchain and Trust 67 Characteristics of Enterprise Blockchain 68 Why Use Enterprise Blockchain? 68 Where to Use Enterprise Blockchain Technology 69 The Next 20-Year Transformation 70 Total Business Transformation Led by Blockchain Technology 70 Improved Working Together 71 Basics of an Enterprise Blockchain 71 Blockchain and ERP: The Future of the 'Back Office' - ERP 2.0 72 Can Blockchain Technology Supercharge ERP? 73 What Can Blockchain Add to ERP? 73 Blockchain and Planning 74 Blockchain and Analysis 74 How Blockchain Technology Can Transform Forecasting and Planning 75 Use Case: Blockchain and Intercompany 76 ASG Intercompany on Blockchain Example 80 Enterprise Blockchain Summary 82 4 What Does Blockchain Solve? 83 Trust 83 Transparency and Openness 84 Immutability 84 Transactions Automation - Smart Contracts 85 'Why Blockchain Will Be Transformative': Looking at the History of Contracts through to Present Day Usage 85 New Business Models and Opportunities 98 MonoChain: A Blockchain Start-Up Building the Circular Economy 99 5 Blockchain Powering the New Marketplace Model 107 A Fundamental Foundation: Marketplaces Built Using Blockchain Technology 107 Marketplace for Anything 108 Decentralized Utopia - Reality or Dream? 109 Example of a Product Marketplace: Replace Amazon, eBay, or Alibaba 110 Example of a Service Marketplace: Replace Uber or Airbnb 110 Real Use Case: Blockchain Product Marketplace - OpenBazaar 111 Real Use Case: Blockchain Marketplace to Replace Uber - EVA 111 Summary 112 6 Where Can Blockchain Technology Be Applied? 113 Industries 114 The Retail and Supply Chain Industry 114 Cryptocurrencies 115 Identity Management 115 Loyalty 117 Gift Cards 117 ASG Gift Card Blockchain Example 118 Warranty Management and Refunds Management 119 Improved Sourcing 120 Inventory Management and Returns Management 120 ASG Inventory on Blockchain Example 121 ASG Returns Blockchain Example 122 Supply Chain Industry (Including Brands, Consumer Products, and Manufacturers) 123 Supply Chain Transparency 124 Global Shipping and Freight 124 Certification and Authentication 125 Traceability 126 Provenance 127 Counterfeit Products 128 The Finance and Financial Services Industry 128 7 Blockchain Adoption 161 How Will Blockchain Be Adopted? 161 Blockchain Adoption: The User Interface 161 Smartphone as ID 162 QR Code World 163 Real Use Case: HTC Launches a Blockchain Smartphone in December 2018 163 Blockchain Adoption: The Understanding of Blockchain Technology 164 Blockchain Adoption: The Killer App for Blockchain 166 Blockchain Adoption: Daily Life Use Cases 166 Blockchain Adoption: Winning Business Models 167 8 First Use Cases 169 History of Bitcoin 169 Cryptocurrency and Crypto Assets 172 How Are Crypto Assets Classed? 172 ICO - Initial Coin Offering 174 ICOs Often Raise Money via Crypto 174 Why Use an ICO? 175 STO - Security Token Offering 176 What to Look for in an ICO/STO 176 Tokenization 177 Tokens for Liquidity 177 Tokens for Globalization 178 Tokens for Global Commerce 178 Tokens for New Assets 178 Tokens Take Us Beyond Money 179 Benefits of Tokenization 184 9 What Makes It Work? Blockchain Best Practice 185 Consensus 185 Governance 186 Agile and Iterative Approach 187 Solution Driven 187 Collaborate 188 Teams Need to Be Fully Bought In 189 Open-Minded to Everything 189 Learning Mentality 190 Blockchain Best Practice Summary 190 10 How to Commercialize Blockchain/Reach Its Potential 191 Blockchain Is a Network Play 191 Real Use Case: Retail Blockchain Consortium 192 Mission and Vision 192 How You Benefit by Joining RBC Executive Forum? 193 Real Use Case: UK Government APPG Blockchain 193 Blockchain Business Case 194 Benefits of Implementing Blockchain Technology 195 Efficiency Gains of Blockchain Technology 196 Revenue Growth with Blockchain Technology 198 New Business Growth Powered by Blockchain Technology 200 Blockchain Technology Benefits Realization 202 People and Process Transformation 203 Principles of Transformation 204 Example Blockchain Implementation Plans in Retail 206 ASG Provenance Tracking Example 206 How to Commercialize Blockchain Summary 208 11 Risks of Implementing Blockchain Technology 211 Change - Inertia of People 211 User's Adoption 212 Scale and Complexity 213 Standardization 213 Government 214 The Control Structures Around the World aka "The 1%" 214 Regulations 215 Millennials and Younger Generations 216 Ignorance 216 Quantum and New Technology 217 12 Blockchain Is Better When Used with Existing and Other Emerging Technologies 219 IoT, AI/ML, RPA, Blockchain, AR, VR - Emerging Technologies 220 How Blockchain, AI, and IoT Work in Harmony - 'ABot' 220 Use Case: Emerging Technologies Working Together in Retail 225 Use Case: Waltonchain for Provenance 226 Use Case: Convergence of Blockchain, IoT, and AI for Successful Provenance Solutions 227 13 Future of Blockchain 251 What Will Blockchain Technology Look Like in 2025? 251 New Business Models Examples: 254 The Circular Economy Powered by Blockchain 254 Use Case: Auto Industry and Blockchain Technology 258 The Future of Blockchain - Contributors' Views 259 Future of Blockchain - Paolo Tasca 259 Future of Blockchain - Chris Wing 262 Future of Blockchain - Nikhil Vadgama 263 Future of Blockchain - Marta Piekarska 264 Future of Blockchain - Peter Bambridge 264 Future of Blockchain - Areiel Wolanow 265 Future of Blockchain - Carlos Vivas Augier 267 Future of Blockchain - Vikram Kimyani 267 Future of Blockchain Summary 268 14 Use Cases in Real World - 2019 highlights 269 Financial Transactions 270 Financial Transactions Benefits and Outcomes 271 Financial Transactions Examples 272 Cryptocurrencies 273 Tokenization 274 Tokenization Benefits and Outcomes 274 Tokenization Examples 274 Identity Management 276 Identity Management Benefits and Outcomes 277 Identity Management Examples 277 Loyalty 280 Loyalty Benefits and Outcomes 280 Loyalty Examples 281 Gift Cards 281 Gift Cards Benefits and Outcomes 282 Gift Cards Examples 283 Coinbase Introduced e-Gifts after Gaining an e-Money Licence from the FCA in the UK 283 Warranty Management 283 Warranty Management Benefits and Outcomes 283 Warranty Management Examples 284 Refunds Management 286 Refunds Management Benefits and Outcomes 286 Refunds Management Examples 287 Global Shipping and Freight 288 Global Shipping and Freight Benefits and Outcomes 288 Global Shipping and Freight Examples 290 Improved Sourcing and Procurement 291 Improved Sourcing and Procurement Benefits and Outcomes 292 Certification and Authentication 292 Certification and Authentication Benefits and Outcomes 293 Certification and Authentication Examples 293 Inventory Management 295 Inventory Management Benefits and Outcomes 295 Traceability 296 Traceability Benefits and Outcomes 297 Traceability Examples 298 Provenance 300 Provenance Benefits and Outcomes 301 Provenance Examples 301 Counterfeit Products 303 Counterfeit Products Benefits and Outcomes 303 Counterfeit Products Examples 304 Retail Blockchain Consortium 307 About the RBC 307 Mission and Vision 308 How Will You Benefit from Joining? 308 Get Involved - Join the Executive forum 308 Index 311

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