How brands grow

著者

• Romaniuk, Jenni
• Sharp, Byron

書誌事項

How brands grow

Jenni Romaniuk, Byron Sharp

Oxford University Press, 2016

• pt. 2 : hardback

注記

"Including emerging markets, services and durables, new brands and luxury brands"

Includes bibliographical references (p. 223-233)

詳細情報

• NII書誌ID(NCID): BC04923583
• ISBN:
  • 9780195596267
• LCCN: 2015510959
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: South Melbourne
• ページ数/冊数: xiv, 233 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1255
  • DC23 : 658.8/27
• 件名:
  • LCSH : Branding (Marketing)
  • LCSH : Marketing
  • LCSH : Brand name products -- Management