Innovation in advertising and branding communication

Author(s)

• Mas Manchón, Lluís

Bibliographic Information

Innovation in advertising and branding communication

edited by Lluís Mas-Manchón

（Routledge research in communication studies）

Routledge, 2021

• : hbk

Note

Includes bibliographical references and index

Details

• NCID: BC04985332
• ISBN:
  • 9780367443641
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 175 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.802
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Branding (Marketing)
  • LCSH : Brand name products
  • LCSH : Advertising
• Parent Bibliography ID:
  • BB22130339