Handbook of research on applied AI for international business and marketing applications

Author(s)

• Christiansen, Bryan
• Škrinjarić, Tihana

Bibliographic Information

Handbook of research on applied AI for international business and marketing applications

Bryan Christiansen, Tihana Škrinjarić

（Advances in marketing, customer relationship management, and E-services (AMCRMES) book series）

IGI Global, c2021

• : hardcover

Note

Includes bibliographical references (p. 606-684) and index

Details

• NCID: BC04992032
• ISBN:
  • 9781799850779
• LCCN: 2020004142
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey, Pa.
• Pages/Volumes: xxx, 696, 6 p.
• Size: 30 cm
• Classification:
  • LCC : HD45.2
  • DC23 : 658/.0563
• Subject Headings:
  • LCSH : Automation -- Management
  • LCSH : Technological innovations -- Management
  • LCSH : Artificial intelligence -- Industrial applications
• Parent Bibliography ID:
  • BB13752677