The tourism system
著者
書誌事項
The tourism system
Kendall Hunt, c2018
8th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Tourism System: a set of interrelated parts working together toward shared outcomes and goals.
The Tourism System, under the guidance of a new authoring team, have made this new 8th edition more global in scope through examples, cases, and approximately 120 Quick Trips.
The Tourism System:
has been revised with learners in mind; it is written in a much more student-friendly tone.
is visually appealing - the improved illustration program includes several new contributions from the authors themselves.
features expanded and enhanced Quick Trips illustrating important practical issues, applications of management concepts, or significant trends in tourism that engage the reader and stimulate class discussion.
includes new Quick Trips that have been more closely integrated with the contents of each chapter.
The Tourism System includes 17 chapters, divided among four part topics:
Destination ÔÇô chapters 1-6 better represent the new realities of destination management and give a greater emphasis on sustainable tourism and visitor experiences.
Marketing ÔÇô chapters 7-9 give a concise but comprehensive introduction to tourism marketing functions. Chapter 9, Tourism Products and Experience Development, is new to this edition.
Demand ÔÇô chapters 10-14 reflect rapidly changing aspects of contemporary visitor behavior including the changing role and impact of technology (mobile devices, websites, and virtual reality on traveler mobility, diaspora, and behavior). Chapter 11, Tourism Experience, is new.
Travel ÔÇô chapters 15-17 explore mobility and the organizations that facilitate travel through the Tourism System.
目次
Foreword
Preface
Acknowledgments
About the Authors
PART ONE DESTINATION: Planning, Developing, and Controlling Tourism
CHAPTER ONE The Tourism System and Destinations
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Let's Explore the Tourism System
Why Use a Systems Approach for the Study of Tourism?
The Tourism System Model
Terminology
The Tourism Destination System
Summary
Activities
References
Additional Resources
CHAPTER TWO Tourism Impacts
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Sustainability and Tourism
Economic Impacts of Tourism
Tourism Changes Societies
Social and Cultural Impacts of Tourism
Environmental Impacts of Tourism
Measuring the Impacts of Tourism
A System's Response to Tourism Impacts
Summary
Activities
Acronyms
References
CHAPTER THREE Government Involvement, Tourism Policy, and Organizations
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Reasons for Government Involvement in Tourism
Government Roles in Tourism
Tourism Policy and Policy-Setting Process
Tourism Organizations
Summary
Activities
Acronyms
References
Additional Resources
CHAPTER FOUR Tourism Legislation and Regulation
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Government Role in Controlling Tourism
Reasons for Destination Legislation and Regulations
Destination Area Legislation and Regulations
Self-Regulation in Tourism
Multilateral and Bilateral Agreements
Summary
Activities
Acronyms
References
CHAPTER FIVE Tourism Destination Planning
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Reasons for Tourism Destination Planning
Potential Barriers to Tourism Destination Planning
Purposes of Tourism Destination Planning
Framework for Tourism Destination Planning
Levels of Tourism Planning
Tourism Destination Planning Process
Summary
Activities
Acronyms
References
CHAPTER SIX Sustainable Tourism Development
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Building a Sustainable Future for Tourism
Categories of Tourism Developments
Tourism Planning and Tourism Development
Roles in Tourism Development
Analysis of Individual Project Development Opportunities
Summary
Activities
Acronyms
References
PART TWO MARKETING: Strategy, Planning, Branding, and Promotion
CHAPTER SEVEN Tourism Marketing
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
What Is Tourism Marketing?
Marketing Orientation
Understanding Your Consumer
The Marketing Toolbox
Branding In the Tourism System
Marketing Planning Process
Summary
Activities
Acronyms
References
CHAPTER EIGHT Tourism Promotion
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Promotions = Communications
Decoding the Message and Action
Goals and Types of Promotion
The Promotional Toolbox
Integrated Marketing Communication
Planning Promotions
Promotions Planning Process
DMOs and Tourism Promotion
Summary
Activities
Acronyms
References
CHAPTER NINE Tourism Products and Experience Development
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Products and Services
Tourism Products Are Unique
Experiences
The Elements of the Experience
The Product Toolbox
Product Development Planning Process
Product Renewal and the Product Life Cycle
Product/Market Portfolios
Summary
Activities
Acronyms
References
PART THREE DEMAND: Factors Influencing Visitors
CHAPTER TEN Tourism Motivation and Travel Benefits
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Fundamental Human Needs
Travel Need, Want, Motivation, and Benefit
Travel Motivation Theories
Travel Benefits
Destination Restorative Qualities
Summary
Activities
References
Additional Readings
CHAPTER ELEVEN Tourism Experience
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
What Is a Tourism Experience?
Aesthetics and Tourism Experience
Authenticity and Localness in Tourism Experience
Sense of Place
Flow in Visitor Experience
Experience Theming
Experience Cueing
Destination Activity Participation
Technology Mediated Tourism Experience
Summary
Activities
References
Additional Readings
CHAPTER TWELVE Travel Purchase
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Traveler Decision-Making
Theory of Planned Behavior
Theory of Consumption Values
The Traveler's Buying Process
Travel Information and Decision Support
Summary
Activities
References
Additional Readings
CHAPTER THIRTEEN Forces Shaping Tourism
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
The Effects of Culture on Travel
The Effect of Time on Travel
The Effect of Sociodemographics on Tourism Demand
Life Cycle Effect
Traveler Psychographic Characteristics
Traveler Perceptions and Destination Image
Summary
Activities
References
Additional Readings
CHAPTER FOURTEEN Traveler Segments
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
The Business Travel Market
The Leisure Travel Market
Summary
Activities
References
Additional Readings
PART FOUR TRAVEL: Travel Flows, Distribution, and Transportation
CHAPTER FIFTEEN The Evolution of Travel and Travel Flows
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
The Evolution of Travel
Travel Flows
Travel Forecasts and Trends
Summary
Activities
References
CHAPTER SIXTEEN Travel Trade Intermediaries
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Tourism Intermediaries-A Marketing Perspective
Direct, Indirect, and Multichannel Distribution Channels
Distribution Mix Strategies
Integration and Classification of Channels
Travel Intermediaries
Travel Intermediaries: Travel Agencies
Summary
Activities
References
CHAPTER SEVENTEEN Traveling-Transportation Modes and Carriers
Your Learning Destination
What You Need to Know
Breaking the Ice
Key Takeaway Points
Getting Around: Mobility in the Modern World
Getting There: Planes, Trains, and Automobiles
Planes and the Passenger Aviation System
Trains and Passenger Rail Systems
Automobiles and the Highway System
Taking ""Home"" with You When You Go
Rental Cars and Car Share
Buses and Motor Coaches
At the Destination
When Travel Is the Destination
Summary
Activities
Acronyms
References
Glossary
Index
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