Business economics
Author(s)
Bibliographic Information
Business economics
Cengage Learning, c2019
3rd ed
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Note
Includes index
Description and Table of Contents
Description
Business Economics brings together three authors with extensive experience in teaching both business and economics students. The text provides a clear and easy-to-read guide to the practical uses of economics in a business environment. Recent examples and cases throughout the text demonstrate the key economic issues facing the business world.
Now covering the global economy, Brexit, the gig economy and international trade theories, the third edition ensures that students are up to date with the latest developments in business economics.
Table of Contents
Part I: The Economic and Business Environment
1. What Is Business Economics?
2. Economics and Business Decision Making
3. The Business Environment
Part II: Microeconomics The Market System
4. Supply and Demand: How Markets Work
5. Elasticity and Its Applications
6. Governments and Markets
Part III: Microeconomics The Limitations of Markets
7. Market Failure
8. The Consumer and Consumer Behaviour
Part IV: Microeconomics The Economics of Firms in Markets
9. Costs and Revenues in Production
10. Business Goals and Behaviour
11. Firm Behaviour and the Organization of Industry
12. Market Structures Perfect Competition
13. Market Structures Monopoly
14. Market Structures Imperfect or Monopolistic Competition
15. Market Structures Oligopoly
16. Corporate Strategy and Pricing Policy
Part V: Microeconomics Factor Markets
17. Factor Markets
18. Financial Markets
Part VI: Introduction to Macroeconomics
19. The Macroeconomic Environment
20. Aggregate Demand and Aggregate Supply as a Model to describe the Economy
21. Government Economic Policy and the Effect on Business: Fiscal, Monetary and Supply-Side Policy
Part VII: Global Business and Economics
22. The Global Economy
23. Issues in Global Business and Economics
by "Nielsen BookData"