Now media : the evolution of electronic communication

著者

書誌事項

Now media : the evolution of electronic communication

Norman J. Medoff and Barbara K. Kaye

Routledge, 2021

4th ed

統一タイトル

Electronic media

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注記

Includes bibliographical references and index

Summary: "Now in its 4th edition, this book is one of the industry's leading texts on the evolution of electronic mass communication in the last century. Now Media, 4th edition (formerly Electronic Media) provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics discussed include the rise of social media, uses of personal communication devices, the film industry, and digital advertising. Focusing on innovations that laid the groundwork for modern day television and radio and for the development of the Internet and social media, the book offers a comprehensive overview of the world of communication technology. New to the 4th edition is a chapter on virtual reality technology, as well as a discussion of the impacts of the 2020 Covid-19 pandemic

内容説明・目次

内容説明

Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into 'now' digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for 'now' television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a 'now' way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new 'now' edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.

目次

Preface Acknowledgments Chapter 1. Opting Into 'Now' Media Chapter 2. From Marconi to Mobile Listening. Chapter 3. Television: From Analog to Digital to 8K Chapter 4. Radio and Television Programs and Programming Chapter 5. Interconnected by the Internet Chapter 6. Social Media: Private Conversations in Public Places Chapter 7 Digital Devices: Up Close, Personal, and Customizable Chapter 8. XR: Inside of Media, Inside the Mind Chapter 9. Advertising: From Clay Tablets to Digital Tablets Chapter 10. Audience Measurement: Who's Listening, Who's Watching, Who's Surfing? Chapter 11. The Business of Entertainment and Media Ownership Chapter 12. Working Behind the Scenes in Media Chapter 13. Feature Films: 'The Movies' Chapter 14. Personal and Social Influence of Media Index

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