An introduction to fashion retailing : from managing to merchandising
著者
書誌事項
An introduction to fashion retailing : from managing to merchandising
（Basics fashion management）
Bloomsbury Visual Arts, 2021
Second edition
- pbk.
- 統一タイトル
-
Fashion retailing
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注記
Previous edition: 2014
Includes bibliographical references and index
内容説明・目次
内容説明
If you’re taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he’ll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You’ll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.
This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There’s also a whole new chapter introducing visual merchandising, expanding on the importance of the store’s overall design and visual representation of products.
目次
1. What is Retailing?
The History of Retail
Understanding the Difference between Retailing and the Retailer
Classification of Retailers
On-Site Vs. Off-Site Retailing
Omnipresent Retail Approaches
Case study: LVMH
2. Retail Consumer Markets
Consumer Behavior
Consumer Profiling
Site Selection and Store Location
Emerging Domestic and International Markets
Case study: Estee Lauder Companies
3. Retail Corporate Offices
Retail Corporate Offices
Corporate Offices and their Role
Strategic Planning
Supporting Store Teams
Ethics and Corporate Social Responsibility
Case Study: Hennes & Mauritz
4. Store Management
Store Management and the Back of House
HR and Employee Management
Store Logistics
Merchandise Controls and Loss Prevention
Case Study: Kering Group
5. Visual Merchandising and Store Design
Visual Merchandising vs. Merchandising
Store Design and Environment
Visual Merchandising Strategies
Case Study: Inditex
6. Trends in Retailing
Fast Fashion vs. Slow Fashion
Ecommerce and the Online Shopper
Mobile Retail, Pop-Up and Concept Stores
Retailer and Designer Collaborations
Technology in the Retail Sector
Case Study: ASOS.com
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