Marketing strategy : based on first principles and data analytics

著者

• Palmatier, Robert W.
• Sridhar, Shrihari

書誌事項

Marketing strategy : based on first principles and data analytics

Robert W. Palmatier, Shrihari Sridhar

Macmillan international higher education : Red globe press, 2021

2nd ed

• : paperback

注記

Previous edition: Basingstoke: Palgrave Macmillan, 2017

Includes bibliographical references (p. 351-366) and index

詳細情報

• NII書誌ID(NCID): BC05210723
• ISBN:
  • 9781352011463
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xl, 373 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 658.802
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Data processing