Agribusiness management

著者

書誌事項

Agribusiness management

Freddie L. Barnard ... [et al.]

Routledge, 2021

6th ed

  • : hbk

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注記

Other authors: John Foltz, Elizabeth A. Yeager, and Brady Brewer

Previous ed.: 2016

Includes bibliographical references and index

内容説明・目次

内容説明

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage agribusinesses in a rapidly changing, high-tech, consumer-oriented, and uncertain world. The text uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, it offers a contemporary focus that reflects the issues that agribusiness managers face today and are likely to face tomorrow. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. This edition has been updated throughout with new examples and data, as well as additional material on succession planning and managing human resources. This book is an ideal text for all courses on management in the agribusiness industry.

目次

PART 1. Agribusiness Management: Scope, Functions, and Tasks 1. The Business of Agribusiness 2. Managing the Agribusiness 3. Economics for Agribusiness Managers PART 2. Agribusiness Management: Organization and Context 4. The Organization of an Agribusiness 5. International Agribusiness PART 3. Marketing Management for Agribusiness 6. Strategic Market Planning 7. The Marketing Mix 8. Marketing Decision Tools for Agribusiness PART 4. Financial Management for Agribusiness 9. Understanding Financial Statements 10. Analyzing Financial Statements 11. Financing the Agribusiness 12. Tools for Evaluating Operating Decisions 13. Tools for Evaluating Investment Decisions PART 5. Operations Management for Agribusiness 14. Production Planning and Management 15. Supply Chain Management for Agribusiness PART 6. Human Resource Management for Agribusiness 16. Managing Organizational Structure 17. Managing Human Resources in Agribusiness End. Glossary

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