The global private health & fitness business : a marketing perspective
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書誌事項
The global private health & fitness business : a marketing perspective
Emerald Publishing, 2021
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注記
Includes bibliographical references (p. [173] -193) and index
内容説明・目次
内容説明
For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model.
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in twenty countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. In addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services.
This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.
目次
- Chapter 1. Introduction
- Jeronimo Garcia-Fernandez and Pablo Galvez-Ruiz Part I. The Europe Industry Chapter 2. The Fitness Industry in The United Kingdom
- Ray Algar Chapter 3. The Spanish Fitness Industry
- Manel Valcarce Torrente, Jeronimo Garcia-Fernandez and Pablo Galvez-Ruiz Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members Loyalty
- Vera Pedragosa Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives
- Efi Tsitskari, George Tzetzis and Alexios Batrakoulis Chapter 6. Business Models of Lithuanian Fitness Centers
- Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas Chapter 7. The Fitness Industry in Turkey
- Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz Chapter 8. The Fitness Industry in Italy
- Paolo Menconi and Paolo Aldo MariaMonesi Part II. The North - South America industry Chapter 9. The Fitness Industry in The USA
- Devin Anderson, Andrew Kim and James Zhang Chapter 10. The Mexico Fitness Industry
- Isela Guadalupe Ramos Carranza, Javier Almazan Del Pozo and Rosa Elena Medina Rodriguez Chapter 11. The Fitness Industry in Chile
- Daniel Duclos-Bastias and Frano Giakoni Chapter 12. Fitness in Brazil: a Diversified Market
- Flavia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento Part III. The Asia - Pacific industry Chapter 13. The Fitness Industry in India: An Overview and Prospects
- Linsy Mathew, Rajasekharan Pillai K and Simon George Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning
- Duncan Murray and Karen Williams Chapter 15. The Health and Fitness Club Industry in Japan
- Yasuhiro Watanabe and Toshie Takahashi Chapter 16. Sports Fitness Industry in China
- Liangju Zho, Zhao Wang and Ziqing Tuo Part IV. The Africa and Middle East industry Chapter 17. The Fitness Industry in Morocco
- Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca Chapter 18. Saudi Arabias Fitness Center Industry: Getting in Shape
- Nawaf Almohaimeed and Marta Perez Villalba Chapter 19. The Fitness Industry in Egypt
- Khaled Ebada and Hamdy Mansour Chapter 20. The Fitness Industry in Kenya
- Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen Chapter 21. A Look to Fitness Industry in Iran
- Sardar Mohammadi and Mohamad Kazem Azami
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