The global private health & fitness business : a marketing perspective
著者
書誌事項
The global private health & fitness business : a marketing perspective
Emerald Publishing, 2021
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [173] -193) and index
内容説明・目次
内容説明
For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management. However, in recent years, the importance and impact of the sports economy in the percentage of GDP has coincided with an increase in the volume of literature dedicated to the study of sports management, and specifically around fitness centers, the commercialization of their services and the loyalty chain of the users of this business model.
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in twenty countries around the world and explore their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the future. In addition to these contexts, each chapter ends with the description of the main chains in each country and information on the complexity in the commercialization and loyalty of their services.
This book provides a great opportunity to further analyze sports management in different countries, with contributions from leading academics and professionals who share the current situation as well as the challenges of the coming years, providing an excellent resource for all practitioners working in sports management, researchers and students with future projection towards this area.
目次
- Chapter 1. Introduction
- Jeronimo Garcia-Fernandez and Pablo Galvez-Ruiz Part I. The Europe Industry Chapter 2. The Fitness Industry in The United Kingdom
- Ray Algar Chapter 3. The Spanish Fitness Industry
- Manel Valcarce Torrente, Jeronimo Garcia-Fernandez and Pablo Galvez-Ruiz Chapter 4. An overview of Fitness in Portugal: Business Models, Attraction and Building Members Loyalty
- Vera Pedragosa Chapter 5. The Fitness Sector in Greece: Business Models and Marketing Perspectives
- Efi Tsitskari, George Tzetzis and Alexios Batrakoulis Chapter 6. Business Models of Lithuanian Fitness Centers
- Irena Valantine, Inga Staskeviciute-Butiene, Arturas Simanavicius and Edmundas Jasinskas Chapter 7. The Fitness Industry in Turkey
- Kadir Yildiz, Ercan Polat and Suleyman Murat Yildiz Chapter 8. The Fitness Industry in Italy
- Paolo Menconi and Paolo Aldo MariaMonesi Part II. The North - South America industry Chapter 9. The Fitness Industry in The USA
- Devin Anderson, Andrew Kim and James Zhang Chapter 10. The Mexico Fitness Industry
- Isela Guadalupe Ramos Carranza, Javier Almazan Del Pozo and Rosa Elena Medina Rodriguez Chapter 11. The Fitness Industry in Chile
- Daniel Duclos-Bastias and Frano Giakoni Chapter 12. Fitness in Brazil: a Diversified Market
- Flavia Da Cunha Bastos, Ivan Furegato Moraes and Leandro Boaventura Do Nascimento Part III. The Asia - Pacific industry Chapter 13. The Fitness Industry in India: An Overview and Prospects
- Linsy Mathew, Rajasekharan Pillai K and Simon George Chapter 14. The Australian Fitness Industry: Trends, Disruption and Positioning
- Duncan Murray and Karen Williams Chapter 15. The Health and Fitness Club Industry in Japan
- Yasuhiro Watanabe and Toshie Takahashi Chapter 16. Sports Fitness Industry in China
- Liangju Zho, Zhao Wang and Ziqing Tuo Part IV. The Africa and Middle East industry Chapter 17. The Fitness Industry in Morocco
- Amal Elasri-Ejjaberi, Said Balhadj and Pilar Aparicio-Chueca Chapter 18. Saudi Arabias Fitness Center Industry: Getting in Shape
- Nawaf Almohaimeed and Marta Perez Villalba Chapter 19. The Fitness Industry in Egypt
- Khaled Ebada and Hamdy Mansour Chapter 20. The Fitness Industry in Kenya
- Kinuthia Kagunda Stanley, Mwangi Mundia Francis and Muthomi Nkatha Hellen Chapter 21. A Look to Fitness Industry in Iran
- Sardar Mohammadi and Mohamad Kazem Azami
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