The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime
著者
書誌事項
The persuasion code : how neuromarketing can help you persuade anyone, anywhere, anytime
John Wiley & Sons, [2018]
- : hardcover
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 297-316) and index
内容説明・目次
内容説明
The Persuasion Code
Capture, convince, and close-scientifically
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap (TM). Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.
This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It'll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.
Written by the founders of SalesBrain who pioneered the field of neuromarketing
SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO
Includes guidance for creating your own neuromarketing plan
Advance your business or career by creating persuasive messages based on the working principle of the brain.
目次
Acknowledgments vii
About the Authors ix
Why Read This Book? xi
Introduction xvii
PART I DECODING PERSUASION SCIENCE 1
Chapter 1 Why Is Neuromarketing a Game Changer? 3
Chapter 2 The Neuroscience of Persuasion 19
PART II DECODING PERSUASION THEORY 39
Chapter 3 NeuroMap: A Brain-Based Persuasion Theory 41
Chapter 4 Applying Six Stimuli to Persuade the Primal Brain 59
PART III DECODING YOUR PERSUASIVE NARRATIVE 113
Chapter 5 Diagnose the Pain 115
Chapter 6 Differentiate Your Claims 131
Chapter 7 Demonstrate the Gain 141
Chapter 8 Deliver to the Primal Brain 165
Conclusion 283
Appendix: NeuroMap Simplified NeuroScoring Tool 289
References 297
Index 317
「Nielsen BookData」 より