Connected strategy : building continuous customer relationships for competitive advantage

Author(s)

• Siggelkow, Nicolaj
• Terwiesch, Christian

Bibliographic Information

Connected strategy : building continuous customer relationships for competitive advantage

Nicolaj Siggelkow, Christian Terwiesch

Harvard Business Review Press, 2019

Note

Includes bibliographical references and index

Details

• NCID: BC05516213
• ISBN:
  • 9781633697003
• LCCN: 2018047850
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xiv, 264 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.55
  • DC23 : 658.8/12
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer services -- Technological innovations
  • LCSH : Communication in consumer education