The creative thinking handbook : your step-by-step guide to problem solving in business
著者
書誌事項
The creative thinking handbook : your step-by-step guide to problem solving in business
Kogan Page, 2019
[1st ed.]
- : hbk
注記
Includes bibliographical references and index
内容説明・目次
内容説明
More than 82 per cent of companies believe creativity directly impacts results, yet few of us understand how it comes about or how to put it into practice. Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box?
The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.
The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.
目次
- Chapter - 00: Introduction - Why do we need new ideas, really?
- Section - ONE: Thinking about your thinking
- Chapter - 01: The decision radar
- Chapter - 02: Common thinking errors - Selective thinking
- Chapter - 03: Common thinking errors - Reactive thinking
- Chapter - 04: Common thinking errors - Assumptive thinking
- Section - TWO: The solution finder
- Chapter - 05: The context for creative problem solving
- Chapter - 06: The solution finder step 1 - Understanding
- Chapter - 07: The solution finder step 2 - Ideation
- Chapter - 08: The solution finder step 2 - Ideation toolkit
- Chapter - 09: The solution finder step 3 - Analysis
- Chapter - 10: The solution finder step 4 - Direction
- Section - THREE: The end of the beginning
- Chapter - 11: Commit to 'thinking differently'
- Chapter - 12: Creative leadership
- Chapter - 13: Conclusion - Where do you go from here?
- Chapter - 14: Appendix - Activity answers
- Chapter - 15: Index
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