Social media campaigning in Europe
Author(s)
Bibliographic Information
Social media campaigning in Europe
Routledge, 2019
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Other editors: Karolina Koc-Michalska, Ralph Negrine, Rachel Gibson, Thierry Vedel, Sylvie Strudel
Includes bibliographical references and index
Description and Table of Contents
Description
Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy.
This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Table of Contents
1. Social media campaigning in Europe: Mapping the terrain Darren G. Lilleker, Karolina Koc-Michalska, Ralph Negrine, Rachel Gibson, Thierry Vedel, and Sylvie Strudel 2. "Beer is more efficient than social media" - Political parties and strategic communication in Austrian and Swiss national elections Ulrike Klinger and Uta Russmann 3. The role of gender in online campaigning: Swedish candidates' motives and use of social media during the European election 2014 Linn A. C Sandberg and Patrik OEhberg 4. From hybrid media system to hybrid-media politicians: Danish politicians and their cross-media presence in the 2015 national election campaign Mark Blach-Orsten, Mads Kaemsgaard Eberholst, and Rasmus Burkal 5. Brute force effects of mass media presence and social media activity on electoral outcome Marko Kovic, Adrian Rauchfleisch, Julia Metag, Christian Caspar, and Julian Szenogrady 6. When David and Goliath campaign online: The effects of digital media use during electoral campaigns on vote for small parties Carol Galais and Ana Sofia Cardenal 7. Sharing Is Caring! Investigating Viral Posts on Politicians' Facebook Pages During the 2014 General Election Campaign in Hungary Marton Bene 8. Personalization of Politics Between Television and the Internet: Leader Effects in the 2013 Italian Parliamentary Election Diego Garzia
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