The illustrated guide to the content analysis research project

著者

• Swann, Patricia

書誌事項

The illustrated guide to the content analysis research project

Patricia Swann

Routledge, 2021

• : pbk

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students' most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

目次

1. Getting Started 2. Understanding the Scientific Method 3. Finding Your Research Approach 4. Ethical Considerations 5. Picking Your Research Topic 6. Writing the Literature Review Section 7. Writing the Hypothesis and Research Question 8. Writing the Method Section 9. Writing the Results Section 10. Writing the Discussion and Conclusion Sections 11. Writing the Abstract 12. Formatting, References, and Appendices 13. Sharing Your Research

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詳細情報

• NII書誌ID(NCID): BC05804739
• ISBN:
  • 9781138605121
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 140 p.
• 大きさ: 28 cm
• 分類:
  • DC23 : 302.23072
• 件名:
  • LCSH : Mass media -- Research -- Methodology
  • LCSH : Communication -- Research -- Methodology
  • LCSH : Content analysis (Communication)