Marketing strategy : text and cases

Author(s)

• Ferrell, O. C.
• Hartline, Michael D.
• Hochstein, Bryan W.

Bibliographic Information

Marketing strategy : text and cases

O.C. Ferrell, Michael D. Hartline, Bryan W. Hochstein

Cengage, c2022

8th ed

Note

Includes index

Details

• NCID: BC05837396
• ISBN:
  • 9780357516300
• LCCN: 2020950264
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xix, 536 p.
• Size: 28 cm
• Classification:
  • DC23 : 658.802
  • LCC : HF5415.13
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies