Branding in higher education : every university tells a story

著者

• Lee, Jason W.
• Cianfrone, Beth A.
• Gregg, Elizabeth A.

書誌事項

Branding in higher education : every university tells a story

edited by Jason W. Lee, Beth A. Cianfrone, Elizabeth A. Gregg

Carolina Academic Press, 2021

• : pbk

注記

Includes bibliographical references

• NII書誌ID(NCID): BC05998136
• ISBN:
  • 9781611637663
• LCCN: 2021007031
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Durham
• ページ数/冊数: xix, 286 p.
• 大きさ: 23 cm
• 分類:
  • LCC : LB2342.82
  • DC23 : 378.0688
• 件名:
  • LCSH : Universities and colleges -- United States -- Marketing
  • LCSH : Universities and colleges -- Public relations -- United States
  • LCSH : Branding (Marketing) -- United States