Branding in higher education : every university tells a story

Author(s)

• Lee, Jason W.
• Cianfrone, Beth A.
• Gregg, Elizabeth A.

Bibliographic Information

Branding in higher education : every university tells a story

edited by Jason W. Lee, Beth A. Cianfrone, Elizabeth A. Gregg

Carolina Academic Press, 2021

• : pbk

Note

Includes bibliographical references

Details

• NCID: BC05998136
• ISBN:
  • 9781611637663
• LCCN: 2021007031
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Durham
• Pages/Volumes: xix, 286 p.
• Size: 23 cm
• Classification:
  • LCC : LB2342.82
  • DC23 : 378.0688
• Subject Headings:
  • LCSH : Universities and colleges -- United States -- Marketing
  • LCSH : Universities and colleges -- Public relations -- United States
  • LCSH : Branding (Marketing) -- United States