Customer relationship marketing : theoretical and managerial perspectives

Author(s)

• Malhotra, Naresh K.
• Agarwal, James

Bibliographic Information

Customer relationship marketing : theoretical and managerial perspectives

Naresh K Malhotra, James Agarwal

World Scientific, c2021

• : hardcover

Note

Includes bibliographical references and indexes

Details

• NCID: BC06035582
• ISBN:
  • 9781944659714
• LCCN: 2021285347
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hackensack, N.J.
• Pages/Volumes: xxii, 348 p.
• Size: 29 cm
• Classification:
  • DC23 : 658.8/12
  • LCC : HF5415.5
  • DC23 : 658.812
• Subject Headings:
  • LCSH : Customer relations
  • FREE : Customer relations. fast (OCoLC)fst00885533
  • FREE : Relationship marketing. fast (OCoLC)fst01093590
  • LCSH : Relationship marketing -- Management
  • LCSH : Relationship marketing
  • LCSH : Customer relations -- Management
  • FREE : Customer relations fast (OCoLC)fst00885533
  • FREE : Relationship marketing fast (OCoLC)fst01093590