Strategic place branding methodologies and theory for tourist attraction

Author(s)

• Bayraktar, Ahmet
• Uslay, Can

Bibliographic Information

Strategic place branding methodologies and theory for tourist attraction

Ahmet Bayraktar, Can Uslay

（Advances in hospitality, tourism, and the services industry (AHTSI) book series）（Premier reference source）

IGI Global, c2017

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area's population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

by "Nielsen BookData"

Details

• NCID: BC06057916
• ISBN:
  • 9781522505792
• LCCN: 2016017591
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey
• Pages/Volumes: xxi, 393 p.
• Size: 30 cm
• Classification:
  • DC23 : 338.47910688
• Subject Headings:
  • LCSH : Tourism -- Marketing
  • LCSH : Branding (Marketing)
  • LCSH : Place marketing
• Parent Bibliography ID:
  • BB21723914
  • BA82101750