Global marketing : strategy, practice, and cases

Author(s)

• Alon, Ilan

Bibliographic Information

Global marketing : strategy, practice, and cases

Ilan Alon ... [et al.]

Routledge, 2021

3rd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BC06061899
• ISBN:
  • 9780367196097
• LCCN: 2020011555
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvi, 639 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.8/4
  • DC : 658.8
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : Export marketing -- Case studies