Sustainability marketing : new directions and practices
著者
書誌事項
Sustainability marketing : new directions and practices
Emerald, 2021
大学図書館所蔵 全7件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices.
Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The authors shed new light on strategies that capture the benefits of sustainability from an ecological, social and profitability standpoint in business, while explaining the strategic intent required for building marketing strategies that will provide a competitive advantage.
The book harnesses the Triple Bottom Line concept by highlighting the significance of developing, refining, and implementing marketing strategies with a key focus on sustainability, in order to leave a positive impact upon the planet and people. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.
目次
PART I. MARKETING SCENARIO IN THE 21ST CENTURYChapter 1. Brief history of business and its sustainability
Chapter 2. Conventional marketing practices
Chapter 3. The Sustainability Challenge
Chapter 4. Marketing and socio-ecological balance
PART II. SUSTAINABILITY MARKETING: A NEW PARADIGM
Chapter 5. The basic concept of Sustainability marketing
Chapter 6. Sustainability Marketing - The Environmental Perspective
Chapter 7. Sustainability Marketing - The Social Perspective
Chapter 8. Sustainability Marketing - The Economic Perspective
PART III. CONSUMER ORIENTED SUSTAINABILITY MARKETING
Chapter 9. Market segmentation, targeting and positioning
Chapter 10. The Sustainable consumer
Chapter 11. Sustainability Marketing Mix
Chapter 12. Sustainability Branding
PART IV. SUSTAINABILITY MARKETING: STRATEGIC INTENT
Chapter 13. Foundation of Strategic Sustainability marketing
Chapter 14. Sustainability and Business environments
Chapter 15. Sustainability Marketing Strategy formulation
PART V. SUSTAINABILITY MARKETING: CONTEMPORARAY ISSUES
Chapter 16. Digitalisation and Sustainability
Chapter 17. Contemporary issues in Sustainability Marketing
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