Marketing strategy in the digital age : applying Kotler's strategies to digital marketing

Author(s)

• Kotler, Milton
• Zhang, Yuheng

Bibliographic Information

Marketing strategy in the digital age : applying Kotler's strategies to digital marketing

Milton Kotler ... [et al.] ; translated by Yuheng Zhang

World Scientific, c2020

Other Title

数字时代的营销战略

Note

"Originally published in Chinese by China Machine Press, copyright China Machine Press, 2017"--T.p. verso

Incudes index

Details

• NCID: BC06360379
• ISBN:
  • 9789811218385
• LCCN: 2020007588
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Original Language Code: chi
• Place of Publication: New Jersey
• Pages/Volumes: xxxii, 371 p.
• Size: 23 cm