Mapping experiences : a complete guide to customer alignment through journeys, blueprints, and diagrams

Bibliographic Information

Mapping experiences : a complete guide to customer alignment through journeys, blueprints, and diagrams

Jim Kalbach

O'Reilly, c2021

2nd ed

Other Title

Mapping experiences : a complete guide to customer alignment through journeys, blueprints & diagrams

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Note

Previous ed.: 2016

Includes bibliographical references and index

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